A Small Win For The Good Guys

S

ome days, it seems I can simply sit here at my desk, goofing off, watching the comings and goings on Fisher's Island Sound, and news simply drops into my lap. This is one of those days.

Apparently, a local baker in Altamura, Italy has single-handedly shagged a McDonald's out of town. According to the article, (as I've said before, I try to keep up with the professional journals)

After a five-year battle, McDonald's has retreated from the town, defeated by the sheer wholesomeness of the baker's bread.

The article goes on to mention McDonald's has been in Altamura for five years. Somehow, that's the surprise for me. After all, Altamura is located in Puglia, in southeastern Italy. That's serious red sauce country.

So I find it easy to see that when it came to a choice between, say, Pane Rustica or hamburg rolls, or perhaps between American Processed Cheese Food or Cacciocavalo, indeed there really was no choice.

As I said in the title to this post, this is a small win for the good guys. But it's a huge win for the town of Altamura. I feel great, thinking about the local adolescent population hanging around after school gorging on panini, rather than Big Macs.

But I do have one concern: Now that this fellow has the only game in town, I hope he can resist the temptation to Super-Size the panini.

Technorati tags: Panini, McDonald's, Skip Lombardi